The Online Presence and Performance of Public and Private Universities in Romania

Dorin Spoaller, Nicolae Urs

Abstract


This study evaluates the online presence and communication performance of all 87 accredited higher education institutions in Romania. We use a composite index which looks at their official websites, Search Engine Optimizations (SEO), and social media activity. We also assess their AI readiness, even if this measure is not included in the final score. The results show significant disparities between universities and underline the strategic importance of digital presence of Romanian universities and can be a useful instrument for academic managers looking to improve their institution’s performance.

Keywords


online presence; SEO; social media; AI readiness; higher education.

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DOI: https://doi.org/10.24193/tras.SI2025.8 Creative Commons License
Transylvanian Review of Administrative Sciences by TRAS is licensed under a Creative Commons Attribution 4.0 International License.
Based on a work at http://rtsa.ro/tras/


Online ISSN: 2247-8310 | Print ISSN: 1842-2845 |  © AMP

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