The Model of Coordination of Communication Channels for Small Tourist Communities

Abstract

By including e-business, small tourist communities were allowed, apart from their classic offers, to appear on the global market, but that caused the need for automation and coordination of booking capacity tasks. Advertising and booking in these communities are performed by a conventional agency arrangement, the Internet, mobile services or by tourists themselves upon their arrival in the local community where they can reserve the accommodation. The possibility of booking accommodation capacities in many ways creates additional benefits for considerable usage of excess capacity, but as a side effect there is a problem of coordination of communication channels in order to avoid double-booking. On the other hand, the local administration has a problem with the registration and the payment of the tourist tax, particularly if the tourists do not stay long. With the automation and coordination of communication channels, conflicts can be completely avoided, and the reservation system informs all interested parties and reports to the local administration.