Strategic Planning in the Public Sector Case Study: Strategic Planning in Cluj-Napoca, România

Călin HINȚEA

Abstract


Public management offers a variety of answers to public organizations that are willing to undertake a reform process. The ways in which the administrative activity can be made more effective are multiple, from contracting out and performance measurement to public marketing and quality management. One of the most important tools that public institutions can use is strategic planning.

Keywords


strategic planning; public sector; planning; performance; public sector;

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