The Innovation of the Services by Quality Strategic Approach

Luminiţa Gabriela POPESCU

Abstract


Our basic assumption is that integrating the Quality strategy in the general strategy of the organization is a complex process, in which the management has to take into account the organizational consequences. From this point of view, the strategic approach of Quality is formulated according to a macro-vision about the organization and consists in the ability of orchestrating simultaneous transformations of each system in the organization. According to our theory, which will be demonstrated inside this paper, integrating the strategy of Quality in the general strategy of the organization is materialized in a complex transformation, oriented along four dimensions.


Keywords


services; quality strategy; organization; integrating strategy;

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