Mass-media și adolescența. Modele feminine incipiente

Veronica JUNJAN, Iuliana CIUDIN

Abstract


Current paper investigates perceptions of adolescents about influences of mass media regarding feminine models such as Mother, Politician Woman and the Star. Their relationship with the feminine model of the Mother is then explored. In terms of the Politician-Woman there are longterm consequences regarding the image of the self and future political participation of the youth. An important result is that the adolescents have a strongly positive image of the self, recognizing in themselves characteristics positively appreciated to their models: Mother, Star, and Politician. Most of the Politician-Women discussed by the youth have a strong media presence, in a wide range of shows, thus reaching a wide youth target.


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